Figuring out how to make quality online journalism a financially viable proposition is consuming vast amounts of brainpower. The answer, so far: have very deep pockets. Mark Sauter
, cofounder of APBnews.com, writes about what happened to his site, where stories won numerous journalism awards but reporters lost their jobs because of bankruptcy. Jack Fuller
, president of Tribune Company, outlines a strategy in which media converge and create financial support for “the expensive business of newsgathering.” David Weir
, a vice president at Excite@Home, believes journalists should not shy away from involvement in creating the financial models for new media news companies. Danny Schechter
, executive editor of mediachannel.org, describes the tension he experiences in being a journalist and having “to get down (and dirty) in the money troughs,” as he looks for a way for independent media voices to surface on the Web. Jay Small
, a former journalist who manages digital services for Thomson multimedia, offers journalists advice from the world of consumer electronics: “Let the methods of delivering the news flow from the business model, not the other way around.” Gerald Jordan
, professor of journalism at the University of Arkansas, ruminates on whether broadcast rights fees might be jeopardized by new technologies.