Few topics receive more media attention today than the topic of health. Yet, in the view of some journalists, many of the stories being told about health are not ones journalists want to tell or that members of the public need to hear. As Andrew Holtz, a freelance health reporter and president of the Association for Health Care Journalists, observes, “… stories I think need to be told, are often not the ones that easily sell. My personal frustration is not the issue, but we should be concerned when journalists are inhibited from the work of sustaining an informed and involved citizenry.” – Melissa Ludtke, Editor