“I think a strong argument can be made that the residents of [poorer] areas are severely disadvantaged—as citizens, as workers, as consumers—by the lack of serious coverage from television and the lack of local coverage of their neighborhoods by newspapers,” said Maxwell King former Editor of The Philadelphia Inquirer. The reason, of course, is that the media, regardless of their claims of serving all the people, aim for the affluent, the audience that advertisers seek. It would seem, then, that if newspapers want to expand readership they would be worried about the growing gap between the rich and the poor.