Topic: Interactivity

When the Web Feeds the Newspaper
The letter ‘i’ in iHerald stands for ‘interactivity, the individual and the Internet.’
By Eric Blom

Net Geners Relate to News in New Ways
‘Is it any surprise that they remember less from the traditional newscasts—told from beginning to end—than from interactive versions that allow them to click to hear the news or learn more details?’
By Don Tapscott

The Quickening Pace of Change
By Ellen Foley

Inviting Readers Into the Editorial Process
In online polling about story selection, editors at the Wisconsin State Journal learn that ‘the readers who vote consistently do choose weighty stories.’
By Ellen Foley

Taking the Big Gulp
‘The Web is its own medium with its own characteristics. It is not newspapers. It is not TV news. It is not radio.’
By Jane Ellen Stevens

Social Media: The Ground Shifts
Social networks serving as Web services, not sites, ‘create new challenges for journalists, news organizations, and media companies that are only now starting to embrace social media.’
By Richard Gordon